The days of watching video is dead. Marketing, advertising, and public relations specialists just got a new messaging vehicle—Clikthrough. This technology allows the user to roll over the video screen and identify the product, people, and places in the video. It is truly interactive and empowers the user with “click 2 buy.”

For example, I was watching Kelly Pickler’s video and a ruffled shirt was showcased. I loved it. With a click, click, click, I was as at the Wet Seal site ready to buy it.

This multi-layered advertising vehicle is amazing and entertaining. Now just imagine, people watching a music video that creates awareness for a social cause.